Aaron Pritchett is back with new music, 12,000 Twitter followers and movie projects in the works.

Aaron Pritchett is back with a new single and a social media strategy that is unique to himself.

The British Columbia-based Canadian country artist is currently promoting his new single “Summertime” at radio and live across Canada. Written with Jeff Catto, “Summertime” fits well into Pritchett‘s extensive back catalogue of hit singles like “Hold My Beer” and “Hell Bent for Buffalo.”

“Summertime” came about when Pritchett heard Catto working on a new song. Pritchett says, “I said ‘Do you mind if I take this and, you know, finish it?’ I turned it into what the song is now. So between that, recording the song and releasing it was three weeks. In this industry, that’s usually a process that takes a year-and-a-half to two years. It was a split-second moment, really.”

Pritchett is heavily involved with promoting his brand and his music via his Twitter.

He says that, “My intention is to connect with fans and make them feel like I’m one of them. That’s what I am. I’m a country music fan, I’m a music fan period.”

Pritchett says that he thrives off of the direct connection he can make with fans around the world. He also adds that Twitter has been slow to officially verify his account. Pritchett says, “Twitter doesn’t actually believe it’s me on there. They say I have too many posts for an artist, so we’ll see [when I can get verified].”

“I really do appreciate all the support. I’m pushing 12,000 followers and that’s a big deal. Not a lot of Canadian country artists can claim to have that many followers. “A lot of people don’t think [Twitter] is a necessary medium, but I do. It’s how I promote my music and myself as an artist. I also like to be able to show that I have a personality, that real side of me,” says Pritchett.

After the summer, Pritchett will continue to work on new music. He says that plans for another studio album are up in the air and that a greatest hits package may be hitting stores soon instead. ”I just wrote a song with Dallas Smith. That’s the first time I’ve gotten back into writing for awhile, other than co-writing ‘Summertime‘ with [Jeff Catto]. The song’s called ‘Yesterday is Yesterday,’” says Pritchett.

Aside from music, Pritchett is also beginning to act in various productions. “I’ve started working on some movies and TV shows, nothing’s solid yet but when it is it’ll be all over Twitter! It’s something I’ve always wanted to do,” he says.

No matter what, Pritchett maintains that he is thankful for all of his good fortune and that he is very appreciative of his fanbase. “I’m one of those guys who put 10 years in the clubs of Vancouver and Alberta and I didn’t know if my career was going to happen, but then one day it just hit and stuck. Ever since then I’ve been a part of the Canadian country music industry as big you possibly can.”

Aaron Pritchett will be appearing at the Rockin’ River Music Fest in Mission, B.C. on August 9.